Wednesday, September 10, 2014

And on the day following Apple's presentation...

I surf the web after coming home from work and learn Macworld laid off most of its staff.

And are discontinuing their print magazine.  (At least the online edition will still be around.  I need my thrice-weekly dose of the Macalope.) 

I'm not real surprised.  Just a few days ago I browsed through the latest issue (I do subscribe, given that our local high schoolers sell magazine subscriptions as part of their yearly fundraising.)  About two thirds of the way through the issue I noticed full page ads that were not ads at all.

Either they were promotional pieces for other IDG outlets or they were public-service oriented.

I've got the issue right next to me now.  Page 53?  "Stand Up To Cancer."

Pages 56-57?  Macworld podcasts and TechHive (also an IDG enterprise) podcasts. 

BTW, we're still in the main articles of the magazine.

Page 67?  Videogamevoters.org (fight for free speech!)

69?  ESRB.org (parents, make sure you know about video game ratings!)

73?  TechHive

77?  FEMA (brought to you by the Ad Council)

83?  The Nature Conservancy

89?  Subscribe to Macworld magazine on the iPad!!

And last but not least, on page 93 we have theshelterpetproject.org encouraging the readers who made it that far in the publication to adopt a pet from your local shelter.

None of these are wrong, they just seem significantly out of place given this publication has long been the leader of the pack in Apple coverage and analysis.

I'm glad the high schooler hasn't knocked at my door yet.  Would hate to have blown my hard-earned green to just get the November issue.  But lest you think I'm cold-hearted I am more than willing to renew my subs to Outdoor Life and Field & Stream.  It's nice to have several interests. 




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